Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study

BACKGROUND: There are only two countries in the world (the United States and New Zealand) that allow the pharmaceutical branch to advertise prescription medication directly to consumers. There is pressure on governments to allow direct-to-consumer advertising (DTCA) for prescription drugs elsewhere...

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Detalles Bibliográficos
Autores principales: Schulz, Peter Johannes, Crosignani, Francesca, Petrocchi, Serena
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2023
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10390971/
https://www.ncbi.nlm.nih.gov/pubmed/37459159
http://dx.doi.org/10.2196/40616

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10390971/
https://www.ncbi.nlm.nih.gov/pubmed/37459159
http://dx.doi.org/10.2196/40616

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