Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania

Small and medium-sized enterprises are increasingly promoting environmental sustainability, a trend that has raised environmental awareness and inspired individuals and organizations to work together to create a more sustainable and greener future by implementing environmentally friendly practices....

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Detalles Bibliográficos
Autores principales: Ismail, Ismail Juma, Amani, David, Changalima, Ismail Abdi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10395641/
https://www.ncbi.nlm.nih.gov/pubmed/37539274
http://dx.doi.org/10.1016/j.heliyon.2023.e18373

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10395641/
https://www.ncbi.nlm.nih.gov/pubmed/37539274
http://dx.doi.org/10.1016/j.heliyon.2023.e18373

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