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Charity campaigns with promotion-framed goals are more effective than those with prevention-framed goals

Proper communication with the public is crucial for encouraging private donors to make financial and non-financial donations to charities. This study compared the effectiveness of an advertising campaign that used a prevention framing for the charity’s purpose and one that used a promotional framing...

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Detalles Bibliográficos
Autores principales: Sekścińska, Katarzyna, Trzcińska, Agata, Maison, Dominika
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10395818/
https://www.ncbi.nlm.nih.gov/pubmed/37531321
http://dx.doi.org/10.1371/journal.pone.0286028