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Charity campaigns with promotion-framed goals are more effective than those with prevention-framed goals
Proper communication with the public is crucial for encouraging private donors to make financial and non-financial donations to charities. This study compared the effectiveness of an advertising campaign that used a prevention framing for the charity’s purpose and one that used a promotional framing...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10395818/ https://www.ncbi.nlm.nih.gov/pubmed/37531321 http://dx.doi.org/10.1371/journal.pone.0286028 |