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Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective
In recent years, the number of live streaming platforms and the number of viewers have exploded. For example, in China, there are already more than 100 live streaming platforms as well as more than 300 million consumers. In live commerce, streamers use ‘information overload’ to affect purchase decis...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10403099/ https://www.ncbi.nlm.nih.gov/pubmed/37540645 http://dx.doi.org/10.1371/journal.pone.0284466 |