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Examining the influence of information overload on consumers’ purchase in live streaming: A heuristic-systematic model perspective

In recent years, the number of live streaming platforms and the number of viewers have exploded. For example, in China, there are already more than 100 live streaming platforms as well as more than 300 million consumers. In live commerce, streamers use ‘information overload’ to affect purchase decis...

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Detalles Bibliográficos
Autores principales: Zhang, Guihua, Cao, Junwei, Liu, Dong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10403099/
https://www.ncbi.nlm.nih.gov/pubmed/37540645
http://dx.doi.org/10.1371/journal.pone.0284466

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