Does corporate social responsibility result in better hotel guest attitudinal and behavioral loyalty?

This study aims to determine whether and how investing in corporate social responsibility (CSR) practices results in better attitudinal and behavioral loyalty. It seeks to comprehend the path linking CSR and customer loyalty through customer-company identification (C–CI), trust, and satisfaction as...

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Detalles Bibliográficos
Autor principal: Jiddi, Fatima Ezzahra
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10407672/
https://www.ncbi.nlm.nih.gov/pubmed/37560643
http://dx.doi.org/10.1016/j.heliyon.2023.e18669

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10407672/
https://www.ncbi.nlm.nih.gov/pubmed/37560643
http://dx.doi.org/10.1016/j.heliyon.2023.e18669

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