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Does corporate social responsibility result in better hotel guest attitudinal and behavioral loyalty?
This study aims to determine whether and how investing in corporate social responsibility (CSR) practices results in better attitudinal and behavioral loyalty. It seeks to comprehend the path linking CSR and customer loyalty through customer-company identification (C–CI), trust, and satisfaction as...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10407672/ https://www.ncbi.nlm.nih.gov/pubmed/37560643 http://dx.doi.org/10.1016/j.heliyon.2023.e18669 |