Be Careful When Using Peer-Influence on Nudging Solicitation: Evidence of Potential Negative Effect from a Sample of Chinese University Students

PURPOSE: Peer information is now commonly used in solicitation. However, scholars have long focused on testing its effectiveness on increasing the donation amount without paying attention to its potential negative effects on donors. Thus, the current study employs high vs low peer donation amount (H...

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Detalles Bibliográficos
Autores principales: Zhang, Wuke, Jiang, Pengtao, Xu, Ting, Ye, Yuchen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Dove 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10408720/
https://www.ncbi.nlm.nih.gov/pubmed/37559779
http://dx.doi.org/10.2147/PRBM.S415959

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10408720/
https://www.ncbi.nlm.nih.gov/pubmed/37559779
http://dx.doi.org/10.2147/PRBM.S415959

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