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Be Careful When Using Peer-Influence on Nudging Solicitation: Evidence of Potential Negative Effect from a Sample of Chinese University Students
PURPOSE: Peer information is now commonly used in solicitation. However, scholars have long focused on testing its effectiveness on increasing the donation amount without paying attention to its potential negative effects on donors. Thus, the current study employs high vs low peer donation amount (H...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Dove
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10408720/ https://www.ncbi.nlm.nih.gov/pubmed/37559779 http://dx.doi.org/10.2147/PRBM.S415959 |