Corporate communication of the relative health risks of IQOS through a webchat service

BACKGROUND: Communication of the relative health risks of IQOS can attract potential consumers, aiding its commercial success. However, health-related claims need to be used cautiously to avoid inaccuracies and attracting non-smokers. We used the live webchat service on the IQOS website to identify...

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Detalles Bibliográficos
Autores principales: Braznell, Sophie, Branston, J Robert, Gilmore, Anna B
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2023
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10423550/
https://www.ncbi.nlm.nih.gov/pubmed/35241501
http://dx.doi.org/10.1136/tobaccocontrol-2021-056999

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10423550/
https://www.ncbi.nlm.nih.gov/pubmed/35241501
http://dx.doi.org/10.1136/tobaccocontrol-2021-056999

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