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Corporate communication of the relative health risks of IQOS through a webchat service
BACKGROUND: Communication of the relative health risks of IQOS can attract potential consumers, aiding its commercial success. However, health-related claims need to be used cautiously to avoid inaccuracies and attracting non-smokers. We used the live webchat service on the IQOS website to identify...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BMJ Publishing Group
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10423550/ https://www.ncbi.nlm.nih.gov/pubmed/35241501 http://dx.doi.org/10.1136/tobaccocontrol-2021-056999 |