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Using crossmodal correspondences as a tool in wine communication

INTRODUCTION: This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations. METHODS: A survey was administered to wine enthusiasts to assess their attitudes toward crossm...

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Detalles Bibliográficos
Autores principales: Crichton-Fock, Anders, Spence, Charles, Pettersson, Nicklas
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10424788/
https://www.ncbi.nlm.nih.gov/pubmed/37583598
http://dx.doi.org/10.3389/fpsyg.2023.1190364