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Using crossmodal correspondences as a tool in wine communication
INTRODUCTION: This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations. METHODS: A survey was administered to wine enthusiasts to assess their attitudes toward crossm...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10424788/ https://www.ncbi.nlm.nih.gov/pubmed/37583598 http://dx.doi.org/10.3389/fpsyg.2023.1190364 |