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From Crunch to Grind: Adopting Servitization in Project-Based Creative Work
The digital game industry has embraced servitization – a strategic orientation toward customer centricity in production-based firms – to deeply monetize digital games. Though some note the resource-intensive nature of delivering services and suggest inherent risks in its adoption, extant literature...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10425277/ https://www.ncbi.nlm.nih.gov/pubmed/37588942 http://dx.doi.org/10.1177/09500170211061228 |