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Nomen est omen? How and when company name fluency affects return expectations

Investors perceive stocks of companies with fluent names as more profitable. This perception may result from two different channels: a direct, non-deliberate affect toward fluent names or a deliberate interpretation of fluent names as a signal for company quality. We use preregistered experiments to...

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Detalles Bibliográficos
Autores principales: Fenneman, Achiel, Janssen, Dirk-Jan, Nolte, Sven, Zeisberger, Stefan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10431612/
https://www.ncbi.nlm.nih.gov/pubmed/37585410
http://dx.doi.org/10.1371/journal.pone.0287995