Psychology in action: Social media communication, CSR, and consumer behavior management in banking

In today’s digitally interconnected world, social media emerges as a powerful tool, offering different opportunities for modern businesses. Not only do organizations use social media for marketing purposes, but they also endeavor to influence consumer psychology and behavior. Although prior studies...

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Detalles Bibliográficos
Autores principales: Liu, Yang, Naveed, Rana Tahir, Kanwal, Sara, Tahir Khan, Muhammad, Dalain, Ali F., Lan, Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10434941/
https://www.ncbi.nlm.nih.gov/pubmed/37590276
http://dx.doi.org/10.1371/journal.pone.0289281

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10434941/
https://www.ncbi.nlm.nih.gov/pubmed/37590276
http://dx.doi.org/10.1371/journal.pone.0289281

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