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Psychology in action: Social media communication, CSR, and consumer behavior management in banking
In today’s digitally interconnected world, social media emerges as a powerful tool, offering different opportunities for modern businesses. Not only do organizations use social media for marketing purposes, but they also endeavor to influence consumer psychology and behavior. Although prior studies...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10434941/ https://www.ncbi.nlm.nih.gov/pubmed/37590276 http://dx.doi.org/10.1371/journal.pone.0289281 |