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Stock market reaction to product-harm crisis response strategies

Product-harm crises have detrimental effects on firm’s sales, reputation, and financial value, requiring crisis managers to promptly adopt appropriate response strategies to mitigate these impacts. Situational Crisis Communication Theory (SCCT) guides managers to align responsibility attribution wit...

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Detalles Bibliográficos
Autores principales:	Zheng, Sujuan, Yang, Guangqing, Chen, Shuhan
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10449120/ https://www.ncbi.nlm.nih.gov/pubmed/37616251 http://dx.doi.org/10.1371/journal.pone.0290548

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