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Effect of Space Order on Impulse Buying: Moderated by Self-Construal

Objective: Impulse buying is a recognized phenomenon as consumers have abundant shopping opportunities. We investigate whether orderly space encourages consumers to buy impulsively and whether this relationship is moderated by self-construal. Specifically, we hypothesize that consumers show greater...

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Detalles Bibliográficos
Autores principales: Shi, Yi, Joo, Jaewoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451481/
https://www.ncbi.nlm.nih.gov/pubmed/37622778
http://dx.doi.org/10.3390/bs13080638