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Effect of Space Order on Impulse Buying: Moderated by Self-Construal
Objective: Impulse buying is a recognized phenomenon as consumers have abundant shopping opportunities. We investigate whether orderly space encourages consumers to buy impulsively and whether this relationship is moderated by self-construal. Specifically, we hypothesize that consumers show greater...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451481/ https://www.ncbi.nlm.nih.gov/pubmed/37622778 http://dx.doi.org/10.3390/bs13080638 |