Consumption Behaviour towards Branded Functional Beverages among Gen Z in Post-COVID-19 Times: Exploring Antecedents and Mediators

This study investigates the predictors and mediators of branded functional beverage consumption behaviour (CB) within the Gen Z demographic group in Bulgaria. An integrated model based on two widely known psychosocial theories was developed to examine the relationships between the consumers’ persona...

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Detalles Bibliográficos
Autores principales: Dimitrova, Teofana, Ilieva, Iliana
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451562/
https://www.ncbi.nlm.nih.gov/pubmed/37622810
http://dx.doi.org/10.3390/bs13080670

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451562/
https://www.ncbi.nlm.nih.gov/pubmed/37622810
http://dx.doi.org/10.3390/bs13080670

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