The Impact Mechanism of Consumer’s Initial Visit to an Automobile 4S Store on Test Drive Intention: Product Aesthetics, Space Image, Service Quality, and Brand Image

[Purpose/Significance] Under the influence of various factors such as the pandemic, oil prices, and economic conditions, the global automotive industry has entered a period of downturn. Therefore, how to activate market potential and increase consumers’ willingness to purchase cars has become an imp...

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Detalles Bibliográficos
Autores principales: Jiang, Qianling, Deng, Liyuan, Yang, Chun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451678/
https://www.ncbi.nlm.nih.gov/pubmed/37622813
http://dx.doi.org/10.3390/bs13080673

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451678/
https://www.ncbi.nlm.nih.gov/pubmed/37622813
http://dx.doi.org/10.3390/bs13080673

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