Modeling and Quantifying the Impact of Personified Communication on Purchase Behavior in Social Commerce

The advancement of mobile internet technology has enabled companies to leverage social media for e-commerce, where some use personified images and language to communicate with consumers. This paper investigates how personified communication affects consumer behavior in social commerce and whether co...

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Detalles Bibliográficos
Autores principales: Zhao, Jie, Zhu, Chengxiang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451807/
https://www.ncbi.nlm.nih.gov/pubmed/37622767
http://dx.doi.org/10.3390/bs13080627

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451807/
https://www.ncbi.nlm.nih.gov/pubmed/37622767
http://dx.doi.org/10.3390/bs13080627

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