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Modeling and Quantifying the Impact of Personified Communication on Purchase Behavior in Social Commerce
The advancement of mobile internet technology has enabled companies to leverage social media for e-commerce, where some use personified images and language to communicate with consumers. This paper investigates how personified communication affects consumer behavior in social commerce and whether co...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451807/ https://www.ncbi.nlm.nih.gov/pubmed/37622767 http://dx.doi.org/10.3390/bs13080627 |