How Brand Knowledge Affects Purchase Intentions in Fresh Food E-Commerce Platforms: The Serial Mediation Effect of Perceived Value and Brand Trust

The intense competition among fresh food e-commerce platforms in China has reduced the market share of the leading firms. This study aims to establish a model framework based on brand knowledge, perceived value, brand trust, and purchase intention to improve the market competitiveness of fresh food...

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Detalles Bibliográficos
Autores principales: Ling, Shuai, Zheng, Can, Cho, Dongmin
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451841/
https://www.ncbi.nlm.nih.gov/pubmed/37622812
http://dx.doi.org/10.3390/bs13080672

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10451841/
https://www.ncbi.nlm.nih.gov/pubmed/37622812
http://dx.doi.org/10.3390/bs13080672

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