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The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review

A challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted t...

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Autores principales: Cong, Lei, Luan, Siqiao, Young, Erin, Mirosa, Miranda, Bremer, Phil, Torrico, Damir D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10453770/
https://www.ncbi.nlm.nih.gov/pubmed/37627981
http://dx.doi.org/10.3390/foods12162982
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author Cong, Lei
Luan, Siqiao
Young, Erin
Mirosa, Miranda
Bremer, Phil
Torrico, Damir D.
author_facet Cong, Lei
Luan, Siqiao
Young, Erin
Mirosa, Miranda
Bremer, Phil
Torrico, Damir D.
author_sort Cong, Lei
collection PubMed
description A challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted to explore biometric applications’ role in agri-food marketing to provide an integrated overview of this topic. A total of 55 original research articles and four review articles were identified, classified, and reviewed. It was found that there is a steady growth in the number of studies applying biometric approaches, with eye-tracking being the dominant method used to investigate consumers’ perceptions in the last decade. Most of the studies reviewed were conducted in Europe or the USA. Other biometric techniques used included facial expressions, heart rate, body temperature, and skin conductance. A wide range of scenarios concerning consumers’ purchase and consumption behaviour for agri-food products have been investigated using biometric-based techniques, indicating their broad applicability. Our findings suggest that biometric techniques are expanding for researchers in agri-food marketing, benefiting both academia and industry.
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spelling pubmed-104537702023-08-26 The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review Cong, Lei Luan, Siqiao Young, Erin Mirosa, Miranda Bremer, Phil Torrico, Damir D. Foods Review A challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted to explore biometric applications’ role in agri-food marketing to provide an integrated overview of this topic. A total of 55 original research articles and four review articles were identified, classified, and reviewed. It was found that there is a steady growth in the number of studies applying biometric approaches, with eye-tracking being the dominant method used to investigate consumers’ perceptions in the last decade. Most of the studies reviewed were conducted in Europe or the USA. Other biometric techniques used included facial expressions, heart rate, body temperature, and skin conductance. A wide range of scenarios concerning consumers’ purchase and consumption behaviour for agri-food products have been investigated using biometric-based techniques, indicating their broad applicability. Our findings suggest that biometric techniques are expanding for researchers in agri-food marketing, benefiting both academia and industry. MDPI 2023-08-08 /pmc/articles/PMC10453770/ /pubmed/37627981 http://dx.doi.org/10.3390/foods12162982 Text en © 2023 by the authors. https://creativecommons.org/licenses/by/4.0/Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/).
spellingShingle Review
Cong, Lei
Luan, Siqiao
Young, Erin
Mirosa, Miranda
Bremer, Phil
Torrico, Damir D.
The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title_full The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title_fullStr The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title_full_unstemmed The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title_short The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
title_sort application of biometric approaches in agri-food marketing: a systematic literature review
topic Review
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10453770/
https://www.ncbi.nlm.nih.gov/pubmed/37627981
http://dx.doi.org/10.3390/foods12162982
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