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The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review
A challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted t...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
MDPI
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10453770/ https://www.ncbi.nlm.nih.gov/pubmed/37627981 http://dx.doi.org/10.3390/foods12162982 |