Marketing of medicines in primary care: An analysis of direct marketing mailings and advertisements

INTRODUCTION: Marketing materials from pharmaceutical companies attempt to create a positive image of marketed, often new, medicines. To gain more insight in strategies pharmaceutical companies use to influence primary care practitioners’ attitudes towards marketed medicines, we investigated the use...

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Detalles Bibliográficos
Autores principales: Dankers, Marloes, Verlegh, Peeter, Weber, Karla, Nelissen-Vrancken, Marjorie, van Dijk, Liset, Mantel-Teeuwisse, Aukje
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10461816/
https://www.ncbi.nlm.nih.gov/pubmed/37639431
http://dx.doi.org/10.1371/journal.pone.0290603

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10461816/
https://www.ncbi.nlm.nih.gov/pubmed/37639431
http://dx.doi.org/10.1371/journal.pone.0290603

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