Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces

Despite significant growth in sales in recent years, retaining customers remains a major challenge for the electronic marketplace (e-marketplace) industry worldwide, including Indonesia. The small basket size of Indonesian customers has created a highly price-sensitive market, making it difficult to...

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Detalles Bibliográficos
Autores principales: Puspitasari, Ira, Rusydi, Febdian, Nuzulita, Nania, Hsiao, Chin-Sung
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10462820/
https://www.ncbi.nlm.nih.gov/pubmed/37649840
http://dx.doi.org/10.1016/j.heliyon.2023.e19193

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10462820/
https://www.ncbi.nlm.nih.gov/pubmed/37649840
http://dx.doi.org/10.1016/j.heliyon.2023.e19193

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