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Investigating the role of utilitarian and hedonic goals in characterizing customer loyalty in E-marketplaces
Despite significant growth in sales in recent years, retaining customers remains a major challenge for the electronic marketplace (e-marketplace) industry worldwide, including Indonesia. The small basket size of Indonesian customers has created a highly price-sensitive market, making it difficult to...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10462820/ https://www.ncbi.nlm.nih.gov/pubmed/37649840 http://dx.doi.org/10.1016/j.heliyon.2023.e19193 |