Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?

The aim of this study was to examine the relationship between the country of origin image of a product and consumers’ purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship. The research considers four aspects of purchasing behavior: infor...

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Detalles Bibliográficos
Autores principales: Martins, José Moleiro, Moguluwa, Shedrack Chinwuba, Lucas, João Luis, Iloka, Chiemelie Benneth, Mata, Mário Nuno
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10464966/
https://www.ncbi.nlm.nih.gov/pubmed/37643203
http://dx.doi.org/10.1371/journal.pone.0285438

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10464966/
https://www.ncbi.nlm.nih.gov/pubmed/37643203
http://dx.doi.org/10.1371/journal.pone.0285438

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