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Does perceived quality mediate the relationship between country of origin image and consumer buying behaviour in Nigerian hypermarkets?
The aim of this study was to examine the relationship between the country of origin image of a product and consumers’ purchasing behavior in Nigerian hypermarkets, as well as the mediating role of perceived price in this relationship. The research considers four aspects of purchasing behavior: infor...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10464966/ https://www.ncbi.nlm.nih.gov/pubmed/37643203 http://dx.doi.org/10.1371/journal.pone.0285438 |