Targeting the next generation of gamblers? Gambling sponsorship of esports teams

BACKGROUND: Esports fans are a target audience for gambling companies wanting to attract the next generation of bettors to their products. As with other sports, professional esports teams have commercial sponsorship arrangements. Our paper seeks to document the level of gambling sponsorship of the w...

Descripción completa

Detalles Bibliográficos
Autores principales: Biggar, Blair, Zendle, David, Wardle, Heather
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Original Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470326/
https://www.ncbi.nlm.nih.gov/pubmed/37000185
http://dx.doi.org/10.1093/pubmed/fdac167

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470326/
https://www.ncbi.nlm.nih.gov/pubmed/37000185
http://dx.doi.org/10.1093/pubmed/fdac167

Ejemplares similares