Cargando…
Targeting the next generation of gamblers? Gambling sponsorship of esports teams
BACKGROUND: Esports fans are a target audience for gambling companies wanting to attract the next generation of bettors to their products. As with other sports, professional esports teams have commercial sponsorship arrangements. Our paper seeks to document the level of gambling sponsorship of the w...
Autores principales: | Biggar, Blair, Zendle, David, Wardle, Heather |
---|---|
Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Oxford University Press
2023
|
Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470326/ https://www.ncbi.nlm.nih.gov/pubmed/37000185 http://dx.doi.org/10.1093/pubmed/fdac167 |
Ejemplares similares
-
Are esports bettors a new generation of harmed gamblers? A comparison with sports bettors on gambling involvement, problems, and harm
por: Greer, Nancy, et al.
Publicado: (2021) -
Defining the esports bettor: evidence from an online panel survey of emerging adults
por: Wardle, Heather, et al.
Publicado: (2020) -
Loot Boxes, Gambling, and Problem Gambling Among Young People: Results from a Cross-Sectional Online Survey
por: Wardle, Heather, et al.
Publicado: (2021) -
Motivations for Esports Betting and Skin Gambling and Their Association with Gambling Frequency, Problems, and Harm
por: Greer, Nancy, et al.
Publicado: (2022) -
Gambling Increases Self-Control Strength in Problem Gamblers
por: Bergen, Anne E., et al.
Publicado: (2012)