Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?

Extant scholarly inquiries focused predominantly on the influence of demographic physiognomies of SMEs’ owner-managers on MMT adoption, with dearth recourse to how the proxies of location factors such as workforce diversity and knowledge centres moderate and describe such relationship. To bridge tha...

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Detalles Bibliográficos
Autores principales: Eze, Sunday C., Awa, Hart O., Chinedu-Eze, Vera C., Eniola, Anthony
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470874/
https://www.ncbi.nlm.nih.gov/pubmed/37651395
http://dx.doi.org/10.1371/journal.pone.0289734

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10470874/
https://www.ncbi.nlm.nih.gov/pubmed/37651395
http://dx.doi.org/10.1371/journal.pone.0289734

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