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Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society

This research explores childlike consumer behavior from an evolutionary perspective. More specifically, it uses the concept of neoteny to show that the retention of ancestors’ juvenile characteristics is related to specific behaviors. The results of factor analyses conducted on a UK sample (n = 499)...

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Detalles Bibliográficos
Autor principal: Alemany Oliver, Mathieu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2016
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10480988/
http://dx.doi.org/10.1177/1474704916661825