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Effects of Eye Images and Norm Cues on Charitable Donation: A Field Experiment in an Izakaya
Laboratory and field experiments have shown that people are more likely to be prosocial in the presence of watching eyes images. This “watching eyes effect” may be explained by the reputation-based partner choice model or a norm-compliance model suggesting that eye images elicit conformity to locall...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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SAGE Publications
2016
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10481067/ http://dx.doi.org/10.1177/1474704916668874 |