The Effect of Vice–Virtue Bundles on Consumers’ Purchase Intentions for Vice Packaged Foods: Evidence from Randomized Experiments

Packaged foods have significantly expanded their market presence, with the utilization of vice–virtue bundles gaining momentum, particularly in the realm of vice-packaged foods. Consequently, understanding how consumers respond to vice-packaged food with vice–virtue bundles (i.e., vice-packaged food...

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Detalles Bibliográficos
Autores principales: Yu, Yating, Sun, Zhaoyang, Feng, Chao, Xiao, Xiang, Hou, Yubo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10486616/
https://www.ncbi.nlm.nih.gov/pubmed/37685203
http://dx.doi.org/10.3390/foods12173270

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10486616/
https://www.ncbi.nlm.nih.gov/pubmed/37685203
http://dx.doi.org/10.3390/foods12173270

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