O.2.2-9 Initial effects of the “This Girl Can” physical activity and sport mass media campaign in Victoria, Australia

PURPOSE: Mass media campaigns are recommended in the “8 best investments for physical activity”. Despite large investment in the English “This Girl Can” (TGC) campaign since 2015, no independent evaluation data are published. This project reports on the TGC campaign licenced for use in Victoria, Aus...

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Detalles Bibliográficos
Autores principales: Bauman, Adrian, McNeil, Nicola, Nicholson, Matthew, O'Halloran, Paul, Randle, Erica, Seale, Emma-Louise, Stukas, Arthur
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Oxford University Press 2023
Materias:
Parallel sessions
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10493987/
http://dx.doi.org/10.1093/eurpub/ckad133.124

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10493987/
http://dx.doi.org/10.1093/eurpub/ckad133.124

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