Consumer behavior analysis based on Internet of Things platform and the development of precision marketing strategy for fresh food e-commerce

The traditional approach to e-commerce marketing encounters challenges in effectively extracting and utilizing user data, as well as analyzing and targeting specific user segments. This manuscript aims to address these limitations by proposing the establishment of a consumer behavior analysis system...

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Detalles Bibliográficos
Autor principal: Zhang, Mengmeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: PeerJ Inc. 2023
Materias:
Data Mining and Machine Learning
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10496010/
https://www.ncbi.nlm.nih.gov/pubmed/37705616
http://dx.doi.org/10.7717/peerj-cs.1531

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10496010/
https://www.ncbi.nlm.nih.gov/pubmed/37705616
http://dx.doi.org/10.7717/peerj-cs.1531

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