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The impact of anchor characteristics on consumers’ willingness to pay a premium for food—an empirical study
In the food industry space, Netflix foods have exploded onto the Internet on the back of social media and many consumers are paying a premium for them. So what are the motives that may inspire consumers’ willingness to pay premium? In this paper, from the perspective of anchor, an external cue, a qu...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2023
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10507322/ https://www.ncbi.nlm.nih.gov/pubmed/37731396 http://dx.doi.org/10.3389/fnut.2023.1240503 |