Cargando…
Why it is good to communicate the bad: understanding the influence of message framing in persuasive communication on consumer decision-making processes
INTRODUCTION: One approach to bridging the gap between consumer intentions and behavior is persuasive communication to reinforce their intentions and thereby support their behavior change. Message framing has proven to be a useful, persuasive communication tool. However, message framing is considere...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2023
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10508293/ https://www.ncbi.nlm.nih.gov/pubmed/37731668 http://dx.doi.org/10.3389/fnhum.2023.1085810 |