Realizing consumers’ existential dreams via product marketing and mixed reality: a perspective based on affective neuroscience theories

In an era of swift societal changes and escalating consumerism, this paper presents an exploration of an innovative approach that integrates product marketing strategies, mixed reality (MR) technology, and affective neuroscience theories to actualize consumers’ existential dreams. MR, with its uniqu...

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Detalles Bibliográficos
Autores principales: Yin, Bin, Jiang, Yan-Bin, Chen, Jian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10508346/
https://www.ncbi.nlm.nih.gov/pubmed/37732310
http://dx.doi.org/10.3389/fnins.2023.1256194

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10508346/
https://www.ncbi.nlm.nih.gov/pubmed/37732310
http://dx.doi.org/10.3389/fnins.2023.1256194

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