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Gender representations and portrayal of adults in children’s television advertising: content analysis of prime cartoon channels in India

INTRODUCTION: Gender stereotyping in television advertising is a universal phenomenon and has the potential to influence children’s perceptions of gender roles. Despite India’s enormous child population, gender representation in television advertising is hardly researched. METHODS: This study was co...

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Detalles Bibliográficos
Autores principales: Chitra, Kamalakannan Ravishankaran, Senthilkumar, Nakkeeran
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10513785/
https://www.ncbi.nlm.nih.gov/pubmed/37744573
http://dx.doi.org/10.3389/fpsyg.2023.1234678