Cost-effectiveness of social media advertising as a recruitment tool: A systematic review and meta-analysis

BACKGROUND: Recruitment of study participants is challenging and can incur significant costs. Social media advertising is a promising method for recruiting clinical studies and may improve cost efficiency by targeting populations likely to match a study’s qualifications. Prior systematic reviews of...

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Detalles Bibliográficos
Autores principales: Tsaltskan, Vladislav, Sanchez Baez, Roel, Firestein, Gary S.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Cambridge University Press 2023
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10514690/
https://www.ncbi.nlm.nih.gov/pubmed/37745929
http://dx.doi.org/10.1017/cts.2023.596

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10514690/
https://www.ncbi.nlm.nih.gov/pubmed/37745929
http://dx.doi.org/10.1017/cts.2023.596

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