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Cost-effectiveness of social media advertising as a recruitment tool: A systematic review and meta-analysis

BACKGROUND: Recruitment of study participants is challenging and can incur significant costs. Social media advertising is a promising method for recruiting clinical studies and may improve cost efficiency by targeting populations likely to match a study’s qualifications. Prior systematic reviews of...

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Detalles Bibliográficos
Autores principales:	Tsaltskan, Vladislav, Sanchez Baez, Roel, Firestein, Gary S.
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Cambridge University Press 2023
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10514690/ https://www.ncbi.nlm.nih.gov/pubmed/37745929 http://dx.doi.org/10.1017/cts.2023.596

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