Cargando…

Mobile app impulsive buying: A situational factors dataset analysis

This dataset examines the empirical model of situational factors for impulsive buying on mobile apps. The model presents factors driving impulse buying based on situational factors consisting of the physical environment, social environment, time perspective, and hedonic and utilitarian exploration. ...

Descripción completa

Detalles Bibliográficos
Autores principales: Budiman, Santi, Wijaya, Tony
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10518667/
https://www.ncbi.nlm.nih.gov/pubmed/37753255
http://dx.doi.org/10.1016/j.dib.2023.109559