Mobile app impulsive buying: A situational factors dataset analysis

This dataset examines the empirical model of situational factors for impulsive buying on mobile apps. The model presents factors driving impulse buying based on situational factors consisting of the physical environment, social environment, time perspective, and hedonic and utilitarian exploration. The data collection technique in this study used a questionnaire distributed online according to predetermined criteria, namely mobile device users who accessed online market board applications and made regular purchases in the last six months. The data were tested statistically using Structural Equation Modeling to ensure the model's fit.