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Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania

Background: In the consumer-centric global economy of the 21st century, customer retention is a vital concept in the hospitality industry for building and sustaining long-term relationships. Recognizing the challenges of acquiring new customers, the industry acknowledges the significance of retainin...

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Detalles Bibliográficos
Autores principales: Trebicka, Brunela, TARTARAJ, AZETA, Harizi, Ariola
Formato: Online Artículo Texto
Lenguaje:English
Publicado: F1000 Research Limited 2023
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC10521091/
https://www.ncbi.nlm.nih.gov/pubmed/37767026
http://dx.doi.org/10.12688/f1000research.132723.1